Operational Excellence
Helping Physician-Owned Practices Grow Like Platforms
Cultivate Health partners with physician owners to strengthen operations, improve revenue performance, modernize infrastructure, attract patients, retain talent, and build scalable enterprise value, without giving up control too early.
Built for physicians who want more than advice. Built for owners who want execution.
The Hidden Challenges of Physician-Owned Practices
Fragmented administrative workflows that drain clinical focus and patient satisfaction.
Revenue leakage due to outdated billing systems and manual documentation errors.
Difficulty in scaling patient acquisition without compromising the artisanal quality of care.
Operational complexity that makes it difficult to attract and retain top-tier medical talent.
“The most significant barrier to growth isn't the patient volume—it's the internal friction of the practice.”
About Cultivate Health
Cultivate Health was created to help physician-owned practices scale without losing what made them valuable in the first place: clinical excellence, independence, and owner-led decision-making.
We partner with physicians who want to grow stronger businesses — not just busier practices. Our work focuses on the operating infrastructure behind sustainable growth: patient acquisition, revenue optimization, recruitment, retention, technology, workflow design, and exit readiness.
For many physician owners, the question is not whether the practice has value. It does. The question is whether the business is built to capture that value.
Cultivate helps close that gap.
Who We Help
Physician-Owned Practices & Organizations
Medical Groups
Assisting multi-specialty networks in streamlining operations and optimizing revenue cycles.
Solo Practices
Empowering individual physicians with tailored growth strategies and infrastructure modernization.
Specialty Clinics
Optimizing high-acuity environments for patient acquisition and retention through data-driven insights.
Health Systems
Providing strategic advisory for large-scale medical organizations navigating complex regulatory landscapes.
What We Do
Growth, Operations, Technology, and Value Creation Under One Roof
Most practices do not have one problem. They have connected problems: staffing, scheduling, revenue leakage, outdated systems, inconsistent patient acquisition, and no clear operating dashboard. Cultivate helps fix the whole engine.
Recruitment & Retention
Build stronger teams, improve accountability, reduce turnover, and create role clarity across clinical, administrative, and growth functions.
Includes:
Recruiting strategy, job descriptions, KPI scorecards, onboarding, retention planning, org design, performance management.
Revenue Optimization
Identify leakage, improve collections visibility, tighten authorization workflows, and increase revenue per patient opportunity.
Includes:
RCM review, insurance verification workflows, prior authorization tracking, billing process improvement, denials visibility, collections reporting.
Tech & Infrastructure Mgt
Modernize the systems that run the practice so teams can work faster, communicate better, and make decisions from real data.
Includes:
CRM setup, dashboards, EHR workflow review, call tracking, automation, AI tools, vendor management, system integration planning.
Patient Acquisition & Conversion
Create predictable patient demand through digital marketing, referral networks, local visibility, education, and conversion-focused campaigns.
SEO, AEO, paid media, landing pages, referral development, content strategy, webinars, patient education, reputation building.
Includes:
Contract Mgt. & Negotiations
Review, renegotiate, and optimize payer, facility, vendor, and service agreements to recover missed revenue, remove unfavorable terms, and protect long-term profitability.
Includes:
Contract inventory, payer benchmarking, negotiation strategy, reimbursement optimization, stipend and guarantee support, renewal tracking, vendor performance cadence, legal and billing coordination.
Growth Operations & Exit Strategy
Help physician owners build a business that is not dependent on the physician doing everything.
Includes:
Expansion planning, operating cadence, KPI dashboards, leadership structure, margin improvement, EBITDA quality, valuation readiness, platform strategy.
How It Works
A Practical Operating Model for Practice Growth
01
Diagnose the Business
We assess the current state of the practice: revenue, staffing, systems, patient acquisition, scheduling, collections, technology, and leadership structure.
02
Identify the Bottlenecks
We isolate where growth is breaking down — leads, consults, staffing, authorization, patient communication, collections, systems, or accountability.
03
Build the Growth Infrastructure
We implement the systems needed to improve performance: CRM workflows, dashboards, staffing KPIs, patient acquisition campaigns, referral strategy, and operating cadence.
04
Drive Measurable Performance
We focus on the metrics that actually matter: more qualified leads, better show rates, stronger conversion, improved collections, lower admin drag, and higher margin.
05
Prepare for Scale or Exit
Once the practice runs with better systems and visibility, we help position it for expansion, partnership, acquisition, or long-term independent growth.
Why Cultivate
Most Consultants Hand You a Binder. We Help Build the Machine.
Physician owners are often stuck between two bad options: keep carrying the operational burden alone, or sell too early before the business has reached its full value.
Cultivate gives physician-owned practices a better path: install the growth, technology, staffing, and operating infrastructure needed to scale while preserving ownership and control.
What makes Cultivate different
• Built for physician owners, not hospital systems
• Designed to improve revenue, margin, and enterprise value
• Combines healthcare operations, business development, technology, and patient acquisition
• Focused on execution, not endless strategy decks
• Supports growth without forcing premature equity dilution
• Scales from single-location practices to multi-site platforms
Leadership
Led by Builders, Operators, and Growth Strategists
JG
CN
Co-founder & Executive director
Jason Giampetruzzi
Co-founder
Business development, operations, and growth strategist with deep experience scaling technology and healthcare platforms. At Cultivate, he works directly with physicians to transform practices into scalable, high-performing businesses.
Chike Nwobi
Entrepreneur, investor, and tech ecosystem leader. Co-founder of Decagon, a software engineering institute for tech talent. Brings deep experience building and scaling platforms with long-term enterprise value.
Ready to Optimize Your Practice?
Scale Your Practice with Tailored Growth Strategies
Modernize your infrastructure and optimize revenue with expert medical advisory services designed for physician-owned practices.
OPERATIONAL EXCELLENCE • REVENUE OPTIMIZATION • INFRASTRUCTURE MODERNIZATION • PATIENT ACQUISITION • RETENTION STRATEGIES •